About Suvari
The e-commerce website for Men’s wear is customer-oriented, constantly increases/improves its product range, follows trends and carries out planned and sustainable studies on social responsibility. Their website was visually cluttered, repetitive, old-fashioned, and confusing.

Project's Goals & Challenges
Redesigning the e-commerce responsive website for Süvari. Creating a website that is both functional and communicates the company's goal and mission to its target audience in a clear and visually pleasing way.

Design Process
Clear, useful content, and an interface to help them reach potential customers and increase sales. When people see that you know what you are talking about, they will trust your product descriptions and feel confident buying from you. Before I could begin designing, it was important to make sure I understood what their needs were in a platform. Defining the target audience which is men. Then, I did research to gather information about the target audience, competitors, industry trends, and user behavior.

I created a sitemap a visual representation of the website's structure, which I can see outlines the pages and content that will be included in the site. Low quality wireframes are designed for each main user stream. My first priority was to create the structure and architecture of the site and then the images and interactions.

I took feedback from the product owner & developer in order to understand the experience gaps. Once the wireframes have been approved, it's time to start designing the user interface. I decided on the visual design of the site, including the color scheme, typography, and images.

Note: In the version updated after me, different iterations were made.

Click to see: https://www.suvari.com.tr/tr/

My Role
As a UI Designer, I was responsible for designing a website.

Design Tool Kit
Photoshop